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Attraction Images – Orangerine
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Attraction Images

Attraction images


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Attraction Images wanted a clever way to poke their dearest customers for the Holidays. We had a blast at creating this humorous piece starring the famous Jedi polar bear  and DJ GingRbread Man.

The first slate shows a quintet of toys holding musical instruments. Users had to click on every character to have them play their own musical segment. It is only when all characters had been activated that users would discover the christmas Nutcracker classic “The dance of the sugarplum fairy”. Suddenly, everything blacks out, and a DJ GingRbread Man pops out with his DJ booth and electrifies the scene with his very own remix of the song.


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Orangerine has been mandated to produce the brand new web identity for the Dissan Group—the largest Sanitary industry consortium in Canada. The biggest challenge in the Dissan Group’s project was the web portal on which all premium members of the organization had to have live access to stock inventory and be able to place purchase orders for their own clients. We had to make sure the portal would be able to seamlessly access thousands of skus through their SAP system  and manage high volumes of invoices and delivery requests every day. We also designed a simple, efficient user interface that would allow the members to execute their requests with as less friction points as possible in order to reduce technical support needs on Dissan’s end.

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