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Blue HF is a business law firm looking to position itself into the tech startup ecosystem. They wanted a fresh new look that was less corporate and more appealing to Montreal’s new breed of tech entrepreneurs and investors. We therefore helped them re-align their positioning and built a conversion funnel oriented to uphold their new niche service line. The UX is based on the idea to create a credible yet quirky environment where visitors have a quick and simple access to the relevant information… without the overwhelming bulk of legal jargon.
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Orangerine has been mandated to produce the brand new web identity for the Dissan Group—the largest Sanitary industry consortium in Canada. The biggest challenge in the Dissan Group’s project was the web portal on which all premium members of the organization had to have live access to stock inventory and be able to place purchase orders for their own clients. We had to make sure the portal would be able to seamlessly access thousands of skus through their SAP system and manage high volumes of invoices and delivery requests every day. We also designed a simple, efficient user interface that would allow the members to execute their requests with as less friction points as possible in order to reduce technical support needs on Dissan’s end.
