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Montreal based cookware importer Orly Cuisine asked us to create a new online catalog for their enamelled cast iron product line. With a fierce competition from industry pioneers such as “Le Creuset” and “Staub” whom where selling their renown products at exorbitant prices, we proposed to position “Le Cuistot” as a product of comparable quality but with a reasonable price tag. We created a minimalistic but slick online catalog with an interactive product display where customers could discover product features in a simple yet compelling way. No bells and whistles. Just beautiful and efficient UX design.
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Orangerine has been mandated to produce the brand new web identity for the Dissan Group—the largest Sanitary industry consortium in Canada. The biggest challenge in the Dissan Group’s project was the web portal on which all premium members of the organization had to have live access to stock inventory and be able to place purchase orders for their own clients. We had to make sure the portal would be able to seamlessly access thousands of skus through their SAP system and manage high volumes of invoices and delivery requests every day. We also designed a simple, efficient user interface that would allow the members to execute their requests with as less friction points as possible in order to reduce technical support needs on Dissan’s end.
